Here are some QR Code best practices that can help you get more scans:
A. Add Design to QR Codes:
People often confuse plain black-and-white marketing QR Codes with barcodes used for operational use cases. By adding design and branding, give life to your QR Codes and make them visually appealing. Not only are designer QR Codes pleasing to look at but they also do not mess up creative designs on print media.
Personalized QR Codes can attract upto 50-200% more scans than standard black-and-white QR Codes.
B. Add Call-to-Action Text:
If you are planning to add a QR Code to your print promotions, you should add call-to-action (CTA) text that informs the target audience of what the QR Code does. For example: "Scan to Watch Trailer", "Scan to Donate", "Scan to Read Full Article", "Scan for Details", "Follow on Instagram", etc. Only curious users will scan a QR Code if there is no CTA.
If you want your target audience to scan the QR Code, give them an incentive.
Pro Tip: Add CTA image in the centre of the QR Code if you're short of space.
C. Ensure Scannability:
It is frustrating for the users if they have to point their cameras on a QR Code and nothing happens. Scannability of a QR Code depends on size, color contrast, scanning distance, and lighting. For example, the minimum size of a QR should at least be 1 inch or 3 cm or 115 pixels (in width and height).
Always test the QR Code before placing it on your promotional material.
Pro Tip: Use Dynamic QR Codes that convert lengthy URLs into short URLs to make the QR Code simpler and less dense.
D. Ensure Accessibility:
A QR Code can only be scanned if it is easily accessible to the target audience. You need to ensure both safe scanning distance and easy access to mobile internet.
For example, it will be difficult to get scans on QR Codes that are placed on moving vehicles, far-off billboards, and bottom of printed material reaching ground-level. Similarly, promotions placed in areas with limited access to fast mobile network/Wifi—inflight magazines and underground subway stations—will also get no scans. So make it easy for your target audience to reach the QR Code.
E. Mobile-Optimized Landing Pages:
Nobody scans a QR Code using a laptop. QR Codes are meant to be scanned by mobile devices. If the landing page is not mobile-optimized, it will definitely be the end of the customer's engagement.
With increasing use of mobile applications, consumers are used to mobile-optimized UIs. And that is what they expect from QR Codes–an easy mobile viewing experience.
Pro Tip: Create a custom mobile page using Scanova if you don't have one
If you have any questions or concerns, feel free to reach out at [email protected]